Archive for March, 2009
In my previous blog posts I have been positively discussing the idea of companies establishing corporate blogs. While I do feel that company-established blogs are a helpful tool that every company should at least look into implementing as a part of its communications efforts both internally and externally, I feel that it is necessary to [ READ MORE ]
In my previous posts, “CEOs Enter the World of Corporate Blogging,” “Why Corporations Should Consider Establishing Employee-Controlled Blogs,” and “The Role of the Employee Within the Corporate Blogging Arena,” I discussed the idea of who within a corporation should have the responsibility for blogging, as well as what each audience is able to contribute to a corporation’s [ READ MORE ]
In my previous post, “Why Corporations Should Consider Establishing Employee-Controlled Blogs,” I generally discussed why I feel that it is advantageous for a corporation to establish a blog within its organization that is authored by its employees, whether those employees aim their discussions about the company at external audiences, at other company employees, or at [ READ MORE ]
Imagine that you are the CEO of a corporation. You are aware of all of the aspects of your company, you know your industry like the back of your hand, and you realize how important it is to uphold a positive relationship with all of your constituent groups in order to help your company’s bottom [ READ MORE ]
As the idea and practice of corporate blogging becomes more prevalent in the business world, the question now becomes, “Who within an organization should blog? Should the CEO have his or her own personal blog? If so, what should he or she post about?” Throughout my research and in using the knowledge that I have [ READ MORE ]
In today’s technologically savvy environment, the word ‘blog’ is fairly common. In fact, blogs are authored and read by so many different audiences, and discuss such a wide range of various topics that there is something on the blogosphere for everyone, no matter what your interests. But how many blogs are available on the Web [ READ MORE ]
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