A Look Into the Social Media Trend of Corporate Blogs & Bloggers

Now that I have introduced the idea of Corporate Blogs and Bloggers, and have shared both the advantages and risks behind blogging in the business setting, I feel that it is time to put all of that information into context. 

The Official Google Blog, a blog run and authored by various Google employees, is a blog that has consistently been ranked highly as one of the top blogs in the blogosphere by various rankings lists, including Technorati‘s “Top 100 Blogs” and the BlogPulse Analysis “Top Blogs for April 4, 2009″ list. 

On Technorati‘s list, The Official Google Blog ranks 13th out of the top 100 as of Sunday, April 5, 2009. This is based on the blog’s Authority Number, which is 8,122 as of today’s post. 

On the BlogPulse list, The Official Google Blog ranks 36th out of the 40 listed as of Saturday, April 4, 2009, a ranking based on the blog’s rank trend, which is shown in the chart below that appeared on the BlogPulse Profiles site for The Official Google Blog.

But why is The Official Google Blog consistently ranked highly as one of the best blogs on the blogophere?

To begin, Google’s blog is committed to providing its readers with any information that they want to know about the company including topics ranging from Google’s corporate culture and structure, to its products and innovate ways of thinking. This helps Google appeal to all of its stakeholder groups in one place, allowing each stakeholder to not only have his or her question answered, but learn about other aspects of Google as well by reading what others had to say. I also feel that, by having employees and specialists from each area of the Google company author and publish posts on their specific focus area, the blog is opening up the perspectives from which it is appealing to its readers and giving the company a human quality, allowing the readers to see and learn about the company in a more personal way. 

The blog is also updated frequently, keeping the content of each post current, which is important because otherwise readers will get bored and stop visiting the blog and hearing what Google has to say. From a stakeholder’s perspective, I also enjoy how Google keeps its blog very interactive by promoting conversations and providing such a large array of information that a reader with any interest in the company can find something on the blog that they can relate to. 

Overall, I feel that Google has done an amazing job in keeping their corporate blog personal and audience-appealing, while still remaining professional and keeping in tune with the Google culture.